Actors will learn how to successfully land TV commercials from this insider's guide to what ad agencies are looking for. This insightful companion provides an in-depth look at an ad agency's creative process, the people working on a commercial shoot, the advertising business, and how that influences the audition process. Written by a former actor turned advertising executive, the book provides step-by-step instructions on how to understand and master the entire process, from assessing one's looks and personality, an ad agency's pre-production process, ad analysis, and reading scripts to understanding storyboards, preparing for the pre-audition, interacting with studio members, succeeding at the final audition, and doing the shoot.
Product Identifiers
Publisher
Allworth Press,U.S.
ISBN-13
9781581154191
eBay Product ID (ePID)
89340861
Product Key Features
Author
W. L. Jenkins
Publication Name
How to Audition for TV Commercials: from the Ad Agency Point of View