This is my go to just to make my permanent colour look a bit fresher, makes hair soft and conditioned. The only negative is that the transfer is really bad, But I guess you can expect that from a semi permanent.
Verified purchase: Yes | Condition: New
I love this brand but this colour is magenta. It has no red in it. My hair came out a really bright magenta, even though I mixed it with blue to make it darker and less pink. I would definitely never buy it again.
Verified purchase: Yes | Condition: New
I remember using this product as a teenager and have just revisited it in my early 40s to try out a no-commitment colour change. The colour result is just lovely on my dark brown hair. I have received lots of compliments and my hair looks shiny and healthy but at the same time is work-friendly. However what I wasn't prepared for is the mess - my bathroom looked like a crime scene when I dyed it and every time I washed my hair for over a week afterwards. It also transfers horribly- to my face, neck and hands, bedding, even my mobile phone case. Great for trying out a new colour without damaging hair but brace yourselves for the mess.
Verified purchase: Yes | Condition: New
Have used Directions for a few years now, love it, easy to use and a great price. Fab colour range, some colours last a little longer than others
Verified purchase: Yes | Condition: New
I have been using La Riche Directions for over a decade now, and really wouldnt use any other hair colour. I love its durability, strong colour and price. Thats all I can say! People often ask me what I use as they have used other products whereby the colours have come out very quickly. With Directions it lasts so much longer.
Verified purchase: Yes | Condition: New
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