The lowest-priced, brand-new, unused, unopened, undamaged item in its original packaging (where packaging is applicable).Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag.See details for additional description.
Suitable for managers, decision-makers and marketers in IT companies and students, this title intends to provide the knowledge of marketing of IT. It explains how an IT ware can be made market-focused at every stage - from concept to post-sales support - thereby improving the probability of its success in the market.
K Venkatesh has been teaching Marketing of IT course at IIM Bangalore since 2003. He has delivered lectures at the University of Michigan Law School, and Indian Institute of Science, Bangalore, and has also taught at the padre Conceicao College of Engineering, Goa. He has 14 years of experience in the IT industry in various areas such as designing, launching and marketing of IT products and services with reputed organizations like Adobe Systems Inc., Aventail, Wipro, and Centre for Development of Advanced Computing (C-DAC). An engineering graduate from Bangalore University, Venkatesh holds a post graduate degree in Software Enterprise Management (PGSEM) from IIM Bangalore.