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Microeconomics and Behaviour by Robert Frank, Edward Cartwright (Paperback, 2016)

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Exploring the relationship between human behaviour and economic analysis, Microeconomics and Behaviour 2nd Edition establishes the fundamentals of intermediate microeconomics in a clear and narrative style and develops economic intuition about the world around us. The text continually encourages the reader to think like an economist through the development of core analytical tools and Economic Naturalist examples. Distinctive Features Economic Naturalist examples: Updated for the new edition, the text uses Economic Naturalist examples to show how economic principles can be used to explain experiences and observations of everyday life. Throughout the text, these examples demonstrate the relevance of economics by enabling the reader to apply economic concepts to everyday situations and also instil an inclination to do so.* Why do people not haggle in supermarkets?* Why does it pay to be careful with special offers? Business examples: Making content even more relevant for business students, Microeconomics and Behaviour 2nd Edition contains numerous examples that relate to business issues, tackling such questions as:* Why is it good that Uber increases prices in crisis situations?* Why did mobile phone companies pay too much (or too little) for a 3G licence?

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780077174088
eBay Product ID (ePID)
231264399

Product Key Features

Author
Robert Frank, Edward Cartwright
Publication Name
Microeconomics and Behaviour
Format
Paperback
Language
English
Subject
Economics
Publication Year
2016
Type
Textbook

Dimensions

Item Height
263mm
Item Width
196mm
Item Weight
1222g

Additional Product Features

Title_Author
Edward Cartwright, Robert Frank
Country/Region of Manufacture
United States

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5 out of 5 stars
by e_sarge9720 May, 2018
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Ideal for university (economics student)
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