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Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) by Sanjay Mohapatra, S. Sreejesh (Hardcover, 2013)

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ISBN-13: 9783319026862, 978-3319026862. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice. Video tutorials are also included for complete qualitative data collection and data analysis.