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Myths of PR - 9780749479596 - Picture 1 of 1

Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions by Rich Leigh (Paperback, 2017)

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ISBN-13: 9780749479596, 978-0749479596. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.