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Persuasive Communication: How Audiences Decide by Richard O. Young (Paperback, 2016)

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ISBN-13: 9781138920378, 978-1138920378. Persuasive Communication How Audiences Decide.

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This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences-from investors to CEOs-to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9781138920378
eBay Product ID (ePID)
223027962

Product Key Features

Subject Area
Experimental Psychology
Author
Richard O. Young
Publication Name
Persuasive Communication: How Audiences Decide
Format
Paperback
Language
English
Subject
Government, Management, Business
Publication Year
2016
Type
Textbook
Number of Pages
464 Pages

Dimensions

Item Height
254mm
Item Width
178mm
Item Weight
862g

Additional Product Features

Title_Author
Richard O. Young
Country/Region of Manufacture
United Kingdom

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Picture 1 of 1

Persuasive Communication: How Audiences Decide by Richard O. Young (Paperback, 2016)

All listings for this product

item 1 Persuasive Communication: How Audiences Decide

item 2 Persuasive Communication - 9781138920378

item 3 Persuasive Communication by Richard O. Young

item 4 Persuasive Communication by Young New 9781138920378 Fast Free Shipping..

item 5 Persuasive Communication - 2nd Edition

item 6 Persuasive Communication How Audiences Decide by Richard Young 9781138920378

item 7 Persuasive Communication: How Audiences Decide by Richard Young (English) Paperb

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Save on Adult Learning & University

Ten Years To Save The West: Lessons from the only conservative in the room by Li

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