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Strategic Planning for Public Relations: Beginning the Journey by Tricia Hansen-Horn, Adam E. Horn (Paperback, 2014)

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ISBN-13: 9781433120916, 978-1433120916. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned.