It's compact, easy to set up, very loud ring tone, no fiddly numbers, easy to see the screen. I like the fact I can leave it in its charging port when I'm not using it so it never dies on me. If the question about whether it has a long battery life had a 'Don't know' option I would have ticked that because I don't know whether it has or not as it's always in its charging port. It does all I need it to do, i.e., makes phone calls and sends texts. A very good basic phone for anyone who doesn't need or want all the fancy stuff. Very happy with it.