The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Tom Kelley (Paperback, 2016)

Keystones Books (5931)
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Kelley argues that teams brainstorm best when they are focused, physically engaged, and having fun. by Tom Kelley. Year: 2016. Format: Paperback. On grounds like: print too small, Paper too thin etc.

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Product Information

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: - Research and immerse themselves in every possible aspect of a new product or service - Examine each product from the perspective of clients, consumers and other critical audiences - Brainstorm best when they are focused, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

Product Identifiers

PublisherProfile Books
ISBN-139781781256145
eBay Product ID (ePID)221203383

Product Key Features

Number of Pages320 Pages
LanguageEnglish
Publication NameThe Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm
Publication Year2016
SubjectManagement, Business
TypeTextbook
AuthorTom Kelley
FormatPaperback

Dimensions

Item Height198 mm
Item Weight268 g
Item Width129 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorTom Kelley

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