The Decisive Moment: How the Brain Makes Up Its Mind by Jonah Lehrer (Hardback, 2009)
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Prepare for change of worldview! "Swerve left?. Swerve right?. Or think about it and die.". This from the German scientist who must decide whether or not to arm Hitler with nuclear weapons. For Jonah Lehrer, it was a decision about Cheerios that inspired this book.
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