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The Meme Machine by Susan Blackmore (Paperback, 2000)

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Meme Machine, Paperback by Blackmore, Susan J.; Dawkins, Richard (FRW), ISBN 019286212X, ISBN-13 9780192862129, Brand New, Free P&P in the UK Argues that the design of the mind can be understood in terms of memetic selection and that the inner self is a creation of the memes.