The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells by Robert W. Bly (Paperback, 2003)
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ISBN-13: 9780658020995, 978-0658020995. The result?. The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web. The Online Copywriter's Handbook Format: Paperback.
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