The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet by Steven G. Mandis (Paperback, 2016)
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Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning.
