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The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder by Des Dearlove (Paperback, 2010)

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ISBN-13: 9780857080615, 978-0857080615. Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread.