Product Information
The goal of the marketer is to grow revenue. The easiest way to grow revenue is to optimize your marketing process. To develop more profitable customers fasters, you have to plan every activity for converting targets to prospects, prospects to customers, customers to subscribers, AND turning subscribers to evangelists. Otherwise, your marketing process is incomplete and not optimized. By helping you to set customer milestones, define the recurring interactions for achieving those milestones, TRACKS helps you to define a predictable and consistent customer experience and develop more profitable customers faster.Product Identifiers
PublisherAuthorhouse
ISBN-139781425942304
eBay Product ID (ePID)23046640551
Product Key Features
Number of Pages152 Pages
Publication NameTracks: a Blueprint for Customer Development
LanguageEnglish
SubjectMarketing
Publication Year2006
TypeTextbook
AuthorMichael, J. Capone
FormatHardcover
Dimensions
Item Height229 mm
Item Weight382 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorMichael, J. Capone