Product Information
Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.Virtually Free takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader through marketing their own products and services effectively and cheaply using the level playing field of the internet and will prove especially useful to small business owners and managers.Product Identifiers
PublisherBloomsbury Publishing
ISBN-139781408100721
eBay Product ID (ePID)90143011
Product Key Features
Number of Pages272 Pages
Publication NameVirtually Free Marketing: Harnessing the Power of the Web for Your Small Business
LanguageEnglish
SubjectMarketing, Business
Publication Year2008
TypeTextbook
AuthorPhilip R. Holden, Nick Wilde
FormatPaperback
Dimensions
Item Height198 mm
Item Weight368 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorPhilip R. Holden, Nick Wilde