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We Are All Weird: The Rise of Tribes and the End of Normal by Seth Godin (Paperback, 2015)

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Product Information

InWe Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive. We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. 'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen

Product Identifiers

Publisher
Penguin Books Ltd
ISBN-13
9780241209011
eBay Product ID (ePID)
221622321

Product Key Features

Author
Seth Godin
Publication Name
We Are All Weird: the Rise of Tribes and the End of Normal
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
112 Pages

Dimensions

Item Height
178mm
Item Width
129mm
Item Weight
76g

Additional Product Features

Title_Author
Seth Godin
Country/Region of Manufacture
United Kingdom