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Webs of Influence: The Psychology of Online Persuasion: The Psychology of Online Persuasion by Nathalie Nahai (Paperback, 2012)

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Author: Nathalie Nahai ISBN 10: 0273772953. Will be clean, not soiled or stained. Book Details. Edition: 1 List Price: -.

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About this product

Product Information

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level - with dazzling results.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780273772958
eBay Product ID (ePID)
115564131

Product Key Features

Author
Nathalie Nahai
Publication Name
Webs of Influence: the Psychology of Online Persuasion: the Psychology of Online Persuasion
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
234mm
Item Width
159mm
Item Weight
520g

Additional Product Features

Title_Author
Nathalie Nahai
Country/Region of Manufacture
United Kingdom

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5 out of 5 stars
by QmtwXAxHTmO@Del...01 Dec, 2017
Terrific book
Outstanding book. Informed, interesting and practical. If you are thinking of expanding into using social media for business...do your self a favour and read this, not all the fluffy stuff there is out there.
Verified purchase: Yes | Condition: Pre-owned

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