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What is the Soup of the Day?: A Short Guide to Understanding Consumer Behaviour - in Veterinary Practice by Ross Tiffin (Hardcover, 2009)

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Product Information

Why should anyone care about consumer behaviour? We've come a very long way from the days when people bought their apples within their village because neither they nor the apples travelled well. Nowadays, the vast majority of goods and services are designed to meet the requirements of a wide, discerning public which is only too aware of the benefits to be gained from fierce competition and from an ever expanding choice. Indeed, the whole process of selecting, researching and purchasing goods and services has become an art form for many people and they may spend several hours in anticipating the purchase and then the consumption of something they may want or need and, as this process becomes more considered and more meaningful to the end users, they change seamlessly from being customers into being consumers - possibly YOUR consumer. Understanding consumer's behaviour, their beliefs, their attitudes and the reasoning behind their desire for branded goods and for your services should become an essential part of the marketing process in your business. Moreover, understanding how people think provides a fascinating insight into the areas of personality and self which dominate so much of our waking lives. Written with the veterinary practitioner in mind, this book is designed to help readers understand the complex processes involved when pet owners do, or don't, follow the veterinarian's recommendations and gives a practical insight into how and why the consumer's decision to purchase is made.

Product Identifiers

Publisher
Roman House Publishers LTD
ISBN-13
9780955410062
eBay Product ID (ePID)
87175763

Product Key Features

Author
Ross Tiffin
Publication Name
What is the Soup of the Day?: A Short Guide to Understanding Consumer Behaviour - in Veterinary Practice
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
230mm
Item Width
210mm

Additional Product Features

Title_Author
Ross Tiffin
Country/Region of Manufacture
United Kingdom

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What is the Soup of the Day?: A Short Guide to Understanding Consumer Behaviour - in Veterinary Practice by Ross Tiffin (Hardcover, 2009)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Health, safety and environment test for operatives and specialists: GT100/19: 2019 (Paperback, 2019)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Staring At The Sun: Being at peace with your own mortality by Irvin Yalom (Paperback, 2020)

Save on Adult Learning & University

Bold Beans: Beautiful, Brilliant and Exciting Recipes by Amelia Christie-Miller

The Concise Laws of Human Nature by Robert Greene Paperback, English

This Is Why You Dream: What your sleeping brain reveals about your waking life b

Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

Walther P.38: Germany's 9 mm Semiautomatic Pistol in World War II by Stephane...

Why We Get Sick : The Hidden Epidemic at the Root of Most Chronic Disease PB

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About this product

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