There are over 1.3 billion mobile subscribers around the world. It is interesting to te that wireless techlogies have been adopted differently in key geographies such as Asia, Europe, and North America. Techlogies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are t only unique to the culture and business models of a region but their success also depends on how services and techlogies are introduced to consumers. This book takes a deeper look into why certain techlogies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless techlogy and services to global markets.
Product Identifiers
Publisher
Cambridge University Press
ISBN-10
0521828430
ISBN-13
9780521828437
eBay Product ID (ePID)
96744205
Product Key Features
Author
Chetan Sharma, Yasuhisa Nakamura
Format
Hardback
Language
English
Subject
Technology: General & Référence
Type
Textbook
Dimensions
Weight
840g
Height
247mm
Width
174mm
Additional Product Features
Place of Publication
Cambridge
Spine
24mm
Content Note
85 Figures 20 Genealogical Tables
Author Biography
Chetan Sharma is a recognized industry expert in strategy and implementation of wireless data and pervasive computing ideas and solutions. Mr Sharma was formerly Leader of the Emerging Solutions practice at Luminant Worldwide. Prior to this, Sharma served as founder and principal of Luminant's wireless practice. In this role, he oversaw global client engagements, provided vision and strategic direction, conducted wireless research and development, and established partnerships with leading industry players. Yasuhisa Nakamura is Senior Vice President at NTT DoCoMo USA. He is a widely recognized specialist of wireless telecommunications industry with over 20 years of experience. Dr Nakamura holds more than 50 patents (awarded and pending) and is a frequent speaker at international conferences.