Yes!: 50 Secrets From the Science of Persuasion by Steve Martin, Professor Robert B. Cialdini, Noah Goldstein (Paperback, 2007)

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50 Secrets from the Science of Persuasion. Title Yes! ISBN 13: 9781846680168. Publishers will often change book or CD cover designs, in a small number of cases the item dispatched may bear a different cover design from that advertised.
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