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Yes!: 50 Secrets From the Science of Persuasion by Steve Martin, Professor Robert B. Cialdini, Noah Goldstein (Paperback, 2007)

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The book "Yes!: 50 Secrets from the Science of Persuasion" by Steve Martin, Professor Robert B. Cialdini, and Noah Goldstein is a personalised paperback textbook published by Profile Books in 2007. It delves into the subject of business and explores various techniques and secrets rooted in the science of persuasion. Written in English, this book measures 198mm in height and 129mm in width, with 256 pages filled with valuable insights and strategies for effective persuasion.

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Which item of stationary can make your attempts to persuade others significantly more effective? Which one word can you start using today that will increase your persuasiveness over others by 50%? Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.