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Yes!: 60 secrets from the science of persuasion by Professor Robert B. Cialdini, Steve Martin, Noah Goldstein (Paperback, 2017)

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Author: Noah Goldstein, Steve J. Martin, Robert B. Cialdini. But what makes people say 'yes' to our requests?. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes!