Since its introduction in 1974 PLAYMOBIL has won the hearts and imagination of children and parents in more than 100 countries. It is a strong family brand which crosses all ages, genders and generations.

Always think about two eyes and a smile which represents the iconic PLAYMOBIL-figure. You can put any adventure behind this expression, slip into many different roles and create attractive play themes. Children can process every day experiences,wishes, joys and fears in constantly changing stories right there on the carpet. Imagination takes them any place!

PLAYMOBIL started with the idea of making a toy available which would give children a true play system. Not just once but again, and again. Children can combine different parts and themes, creating new scenarios and characters over and over.

PLAYMOBIL is not so much about putting pieces together but rather “TELLING THE STORY”.