ShapewearAll collection
Playtex is iconic and lovingly styled to give you unrivalled comfort. Originating with the Cross Your Heart bra in the 1950s, Playtex has been creating beautiful, comfortable and supportive lingerie with the perfect fit ever since. Today, you can feel feminine and supported with the stylish Playtex collections. From the best-selling Flower Elegance and cotton briefs, to our gravity defying Ideal beauty and shaping bras and briefs, you will always feel fabulous with Playtex.