It all began in 2012... At the time, bed linen and towels that I could find and afford were somehow all such cheap designs and of average or very poor quality. All the gorgeous, high-quality ones I loved were only to be found in the designer departments and of course, with the designer label came the snooty sales assistant and the high price tag! I did fall in love with John Lewis range on towels and I decided that I would create a range that would simply be so much more superior. So I set on a mission to create a company that specialised in supplying luxurious, quality , but most of all ethically sourced items for the home that were affordable. In addition, a company that made its customers feel welcome and provided a shopping experience that was second to none. Today, the company that began its life as a small online retailer has become one of the UK's leading importer's of towels that have been ethically sourced.