Pretend Play
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About us
It all began back in 2001 when we were looking for a way to supplement our family income. With two young kids whose natural talent in sports had us traveling around the US, it was almost impossible to expand our business and really create something that we were proud of…except for our children of course.
We found our niche in replacement parts for your favorite brands of toys and baby products. You know how frustrating it is when you are missing a crucial piece of a toy or a game or a strap that’s a must on the high chair! Now that our youngest is grown, it’s high time we created our own brand and made our dream come true. With big brands and gigantic toy stores taking over the market of toys and games, finding toys that are educational, innovative, fun and long-lasting at the same time is an unrealistic expectation. That is why we created Ele Toys; to sell toys that will be played with and thoroughly enjoyed for many years before they are passed on to siblings, relatives, friends or
We found our niche in replacement parts for your favorite brands of toys and baby products. You know how frustrating it is when you are missing a crucial piece of a toy or a game or a strap that’s a must on the high chair! Now that our youngest is grown, it’s high time we created our own brand and made our dream come true. With big brands and gigantic toy stores taking over the market of toys and games, finding toys that are educational, innovative, fun and long-lasting at the same time is an unrealistic expectation. That is why we created Ele Toys; to sell toys that will be played with and thoroughly enjoyed for many years before they are passed on to siblings, relatives, friends or