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About us
Ski Trucks began in 1969 with humble roots and a bold vision. Founded by college student Jeff White, the business started from the back of a 1956 Chevy pickup named “Hoopty.” Jeff sold used rental skis to fellow students in Provo, Utah, and what began as a side gig to support his young family grew into a lifelong career.
Jeff, raised in rural Colorado, loved the outdoors and built Ski Trucks to reflect his passion. Over the years, the business evolved—from selling gear out of semi-trailers to a 25,000-square-foot warehouse. Jeff’s generosity and drive helped countless families afford winter adventures. He passed away in 2020, leaving behind a cherished legacy.
Today, Jeff’s son Monte, Zoe, and their extended family run Ski Trucks with the same heart. Monte has modernized the business while staying true to his father’s mission: making outdoor adventures affordable and accessible. Ski Trucks remains committed to affordability, sustainability, and community for generations.
Jeff, raised in rural Colorado, loved the outdoors and built Ski Trucks to reflect his passion. Over the years, the business evolved—from selling gear out of semi-trailers to a 25,000-square-foot warehouse. Jeff’s generosity and drive helped countless families afford winter adventures. He passed away in 2020, leaving behind a cherished legacy.
Today, Jeff’s son Monte, Zoe, and their extended family run Ski Trucks with the same heart. Monte has modernized the business while staying true to his father’s mission: making outdoor adventures affordable and accessible. Ski Trucks remains committed to affordability, sustainability, and community for generations.