My name is Shmuel Amit
I opened a military equipment store in Tel Aviv in the year of 1992 and since then I have been working constantly with soldiers. I've established this shop because of my true passion to the Israeli army and anything connected with the Israeli forces. There are so many changes all the time from the structure of an old division, to a change of a unit logo or a pin. I'm proud of my 40 years experience of selling and costumer service since I opened my first shop in 1966.
Through the years I've learned that the most important things in the selling business are trust and honesty.