We believe riding two wheels makes life better. Whether you ride recreationally or commute your bike is an essential part of life and the path to true freedom. You may define freedom as escaping the stresses of everyday life or the ability to spend more time with your family instead of being at the mercy of public transport. Vital to the pursuit of riding is staying safe but not at the expense of comfort both on and off the bike. Our mission is to support your enjoyment of bikes with the very best gear from around the world.
Product knowledge and customer service are at the core of the Urban Rider experience, giving you the confidence to make the right purchase decisions backed up by an industry leading after sales service.
Come to see us at 51 New King's Road in Fulham.