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Reviews (7)
02 Oct, 2006
This book provided easy reading and understanding
I had to purchase this book for a class at ERAU (Embry Riddle Aeronautical Universtity). The book was actaully easy to read and provided summaries on information that was useful for my midterm and final
24 Feb, 2008
AWESOME
Love the picture quality and the compatibility of my older dvd collection. Although Blue Ray won, I would still buy this product..
02 Oct, 2006
Good book
This book has a lot of information. It is written at a level of basic understanding and quickly excels to intermediate. My professor wanted the class to be able to write a marketing plan by the end of the class and she was successful. This book really makes one think about the deliberate or non-deliberate advertisment strategies currently in the market place.
