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    Location: United StatesMember since: 13 Jul, 2017

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    Reviews (1)
    Start with Why: How Great Leaders Inspire Everyone to Take Action Sinek, Simon
    30 Nov, 2018
    A Purpose Driven Business
    Overall, the book does provoke businesses to question marketing strategy and consumer perception of the organization. I did find the content interesting and easy to read; although a bit repetitive for my taste. The concept of consumer connection to a purpose driven business, while not spelled out, is sound and a power method of building brand loyalty.

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