Dready has its roots in music, especially reggae. At Glastonbury, Dready would have pride of place, flying the flag bang next to the reggae tent. Back then before the shops, we would sell at music festivals across the UK and Europe. There were fewer festivals, so each one was a gathering of all the different tribes. Fashion was also different, and people weren’t so multi-tribe as they are today. You stuck to your tribe and that was who you were. What you looked like, the music you listened to. It was your culture, and music and fashion was how you expressed that.Through the ages though I have seen Dready become a multi-tribe community. It has always been seen as a rebel brand, and so growing up, I saw goths, hippies, bikers, skinheads and dreads wear Dready with pride. We are in the process of releasing music, and already sponsoring skateboarders. This is because we want to give back to the music, and also expand our community.
Location: United KingdomMember since: 01 Dec, 2022
Business details
Business name: DREADYORIGINAL LTDAddress: Queensgate House, 48 Queen Street, Exeter, Devon, United Kingdom EX4 3SRPhone number: +44 7966002111Email: dreadyoriginal@gmail.comCRN: 12974323
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