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24 Feb, 2016
Classic Example of Bait and Switch
From the title, "Master Final Expense", the very least one interested in final expense insurance sales would expect from this book is a complete, proven sales presentation. Instead the author tells you just about everything you need to know except how to sell final expense insurance. The author does make that available if you so desire by going to a website that is promoted throughout the book. There you can purchase the author's complete training program for about $250. Dr. Clark may be a capable final expense insurance sales agent, but falls short when it comes to selling a sales course. For those interested in learning how to sell final expense insurance, or any product for that matter, I recommend The Five Great Rules of Selling by Percy H. Whiting. Printed in 1947, this book is timeless and though out of print, available through Amazon used for as little as $4. Check it out and note the rating and reviews. By the way, this book was at one time the basis for the Dale Carnegie Sales Course.