2 min overview

Selling policies

Our policies are designed to help create a fair and safe trading experience for all eBay users. As a seller, you're responsible for regularly reviewing and complying with eBay's selling policies, and for meeting your obligations as set out in our User Agreement.

We recommend that you learn about eBay's selling policies before you list an item. This helps you avoid accidentally breaking any rules. If you fail to follow the rules, to protect the integrity of our marketplace, we may take certain actions, such as removing your listings or products and limiting your buying and selling privileges. For more details, please see the individual policy guidelines below.

Selling practices policy

Learn the basic requirements for selling on eBay.

Shill bidding policy

Understand why shill bidding is not allowed on eBay.

Avoiding eBay fees policy

Avoiding fees on eBay – whether deliberately or by mistake – can invite fraud and risk.

Seller standards policy

Learn about how we evaluate individual seller performance against our minimum requirements for sellers on eBay.

Service metrics policy

Learn about how we benchmark your performance against other sellers with a similar selling profile.

Tax policy

Read why sellers are responsible for paying all taxes associated with selling on eBay.

Intellectual property and the VeRO programme

Find out the kinds of copyrighted items you can – and can't – sell on eBay.

Prohibited and restricted items

Discover the items that are prohibited or restricted on our site.

Product Safety Guidance for Sellers - opens in new window or tab

Ensure your products comply with the applicable mandatory standards with guidance from government agencies on product safety laws and standards for US, UK, European and Australian sites.

Activity on eBay is required to:

  • Follow all applicable laws
  • Respect the rights of third parties
  • Follow the eBay User Agreement
  • Follow this eBay policy

If activity doesn’t meet these requirements, eBay may take action consistent with applicable laws and the eBay User Agreement, and may even be legally required to do so. Such actions may include, as an example only: administratively ending listings or cancelling transactions, hiding or lowering the placement of listings in search results, lowering seller rating, restricting buying or selling, forfeiture of fees, loss of buyer or seller protections, restricting access to member communication and rating tools, removing feedback, and account suspension.

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