3 min article

Selling with Authenticity Guarantee

Authenticity Guarantee helps buyers shop for luxury or collectable items with confidence. Eligible purchases are physically inspected by experts before being sent to the buyer or returned to the seller.

What items are eligible for eBay Authenticity Guarantee?

Authenticity Guarantee is currently available for watches - opens in new window or tab, sneakers - opens in new window or tabfashion - opens in new window or tabhandbags - opens in new window or tab and jewellery - opens in new window or tab on eBay.co.uk. Check out each category for details on eligibility criteria, FAQs, and terms and conditions.

Watches

Only watches sold in the Wristwatches category for £1,500 or more are currently eligible. (Smart watches, pocket watches, watch parts and watch accessories are not currently eligible.)
 

  • Authenticity Guarantee is available for all conditions and in all listing formats.
    • If the Buy It Now price is £1,500 or more but you sell for a Best Offer price of less than £1,500, the watch will still be eligible for authentication
    • If a watch sells for under £1,500 in an Auction listing, it may not be eligible for authentication
 
  • Watches specified as "Customised" are currently not eligible for authentication. A watch is deemed to be customised if the original brand parts have been replaced with non-brand parts or parts not original to the model or era, or if components have been modified from the original design, e.g. adding a diamond to the bezel or dial
    • There are some exceptions for vintage watches:
      • Vintage watches with commonly replaced aftermarket parts, such as a strap, bracelet, crystal, spring bars, or gaskets will be eligible for the programme

To be eligible, watches must be sold on eBay.co.uk to a buyer with a delivery address in the UK.

Listings that offer only local pickup or items posted to P.O. Boxes or armed forces (BFPO or BF) will not be eligible for Authenticity Guarantee.

Sneakers

The following sneaker brands are eligible for Authenticity Guarantee:

  • A Bathing Ape
  • Adidas
  • Alexander McQueen
  • Alexander Wang
  • Amiri
  • AND1
  • Android Homme
  • Asics
  • Atmos
  • Axel Arigato
  • Balenciaga
  • Balmain
  • Bape
  • Bottega
  • Burberry
  • Buscemi
  • Chanel
  • Christian Loubotin
  • Chuck Taylor
  • Chunky Dunky
  • Comme Des Garcons
  • Common Projects
  • Converse
  • Crocs
  • Diadora
  • Dior
  • Dolce & Gabbana
  • Dsquared2
  • Ermenegildo Zegna
  • Fear of God
  • Fendi
  • Fila
  • Filling Pieces
  • Giuseppe Zanotti
  • Givenchy
  • Golden Goose
  • Golf Wang
  • Gucci
  • Hender Scheme
  • Hermés
  • Hoka
  • Hugo Boss
  • Isabel Marant
  • Jeremy Scott
  • Jimmy Choo
  • John Geiger
  • Jordan
  • Junya Watanabe
  • K-Swiss
  • KangaROOS
  • Kenzo
  • Kith
  • Kobe
  • Lacoste
  • Lanvin
  • Lecoq Sportif
  • Li-Ning
  • Louis Vuitton
  • Maison Kitsune
  • Maison Margiela
  • Mallet
  • MCM
  • McQ
  • Mizuno
  • Moncler
  • Moschino
  • New Balance
  • Nike
  • Nike Air
  • Nike Dunk
  • Off-White
  • On Running
  • Onitsuka Tiger
  • Palace
  • Palm Angels
  • Patta
  • Philipp Plein
  • Prada
  • Puma
  • Raf Simons
  • Reebok
  • Rhude
  • Rick Owens
  • Sacai
  • Saint Laurent
  • Salomon
  • Salvatore Ferragamo
  • Saucony
  • Stella McCartney
  • Stone Island
  • Stussy
  • Supreme
  • Undefeated
  • Under Armour
  • Undercover
  • Valentino
  • Vans
  • Versace
  • Vetements
  • Visvim
  • Vivienne Westwood
  • Y-3
  • Yeezy
  • Yohji Yamamoto
  • Yves Saint Laurent

To be eligible sneakers must be:

  • Sold for £100 or more via Fixed Price or Auction listings (postage excluded)
    • If the Buy It Now price is £100 or more but you sell for a Best Offer price of less than £100, the sneakers will still be eligible for authentication
  • Listed in a New or Used condition
  • Listed in Men's or Women's Trainers categories or Kids' Shoes categories (Boys, Girls, Baby or Unisex)
  • Sold on eBay.co.uk to a buyer address inside the UK
  • Sold by a seller using managed payments

Select in-demand models from the above brands in the Men's or Women's Trainers categories may also be eligible for Authenticity Guarantee at a lower price threshold.

Sneakers specified as customised will not be authenticated.

  • A sneaker is deemed to be "Customised" if it has been modified from its original state
  • Examples of this include shoes with personalised elements, custom artwork, or any modifications that did not come with the original sneaker

Accessories such as laces will not be authenticated if they are noted in the listing as replacements.

  • In such cases, the condition of accessories would instead be verified against the listing

Posting sneakers with Authenticity Guarantee:

UK buyers pay a flat £8.95 eBay postage fee when purchasing sneakers that qualify for Authenticity Guarantee. We'll then send sellers a pre-paid DPD postage label so they can post the sneakers to the authentication facility, free of charge.

  • Please note that each postage label is unique and is for single use only. Sellers will be responsible for losses should duplicate labels be used.

To be eligible, sneakers must be sold on eBay.co.uk by a seller located in the UK, to a buyer with a UK delivery address.

Listings that offer only local pickup or items posted to P.O. Boxes or armed forces (BFPO or BF) will not be eligible for Authenticity Guarantee.
 

Fashion

Fashion items listed under the Women’s and Men’s Clothing, Shoes and Accessories categories from the following brands are eligible:

  • Adidas
  • Alexander Mcqueen
  • AllSaints
  • arc'teryx
  • Balenciaga
  • Balmain
  • Barbour
  • Belstaff
  • Berghaus
  • Bottega Veneta
  • Brunello Cucinelli
  • Burberry
  • Burberry London
  • C.P. Company
  • Canada Goose
  • Carhartt
  • Carhartt WIP
  • Chanel
  • Comme Des Garcons
  • Diesel
  • Dior
  • Dolce & Gabbana
  • Dsquared2
  • Ermen
  • Ermenegildo Zegna
  • Fear Of God
  • Fendi
  • Givenchy
  • Gucci
  • Hackett
  • Hugo Boss
  • Issey Miyake
  • JW Anderson
  • Karen Millen
  • Lacoste
  • Levi's
  • L.K. Bennett
  • Loewe
  • Loro Piana
  • Louis Vuitton
  • Maison Margiela
  • Marc Jacobs
  • Max Mara
  • Moncler
  • Nike
  • Off-White 
  • Palace
  • Palm Angels
  • Patagonia
  • Paul & Shark
  • Paul Smith
  • Polo Ralph Lauren
  • Prada
  • Rab
  • Ralph Lauren
  • Reiss
  • Rick Owens
  • Saint Laurent 
  • Schott
  • Stone Island
  • Supreme
  • Ted Baker
  • The North Face
  • Toast
  • Tom Ford
  • Trapstar
  • Valentino
  • Versace
  • Vivienne Westwood
  • Zimmermann

To be eligible, these items must be:

  • Listed in one of these categories:
    • Women's Shoes, Boots
    • Women's Shoes, Comfort Shoes
    • Women's Shoes, Flats
    • Women's Shoes, Heels
    • Women's Shoes, Sandals
    • Women's Shoes, Slippers
    • Women's Accessories, Belt Buckles
    • Women's Accessories, Belts
    • Women's Accessories, Fascinators & Headpieces
    • Women's Accessories, Gloves & Mittens
    • Women's Accessories, Hair Accessories
    • Women's Accessories, Handbag Accessories
    • Women's Accessories, Hats
    • Women's Accessories, ID & Document Holders
    • Women's Accessories, Keyrings
    • Women's Accessories, Organisers & Diaries
    • Women's Accessories, Purses & Wallets
    • Women's Accessories, Scarves & Shawls
    • Women's Accessories, Shoe Charms & Jewellery
    • Women's Accessories, Sunglasses & Sunglasses Accessories
    • Women's Accessories, Ties
    • Women's Accessories, Umbrellas
    • Women's Accessories, Accessory Sets
    • Men's Shoes, Boots
    • Men's Shoes, Casual Shoes
    • Men's Shoes, Formal Shoes
    • Men's Shoes, Sandals & Beach Shoes
    • Men's Shoes, Slippers
    • Men's Accessories, Belt Buckles
    • Men's Accessories, Belts
    • Men's Accessories, Braces
    • Men's Accessories, Collar Stays
    • Men's Accessories, Gloves & Mittens
    • Men's Accessories, Handkerchiefs
    • Men's Accessories, Hats
    • Men's Accessories, ID & Document Holders
    • Men's Accessories, Keyrings
    • Men's Accessories, Scarves
    • Men's Accessories, Sunglasses & Sunglasses Accessories
    • Men's Accessories, Ties, Bow Ties & Cravats
    • Men's Accessories, Umbrellas
    • Men's Accessories, Wallets
    • Men's Accessories, Accessory Sets
    • Women's Clothing, Activewear
    • Women's Clothing, Coats, Jackets & Waistcoats
    • Women's Clothing, Dresses
    • Women's Clothing, Hosiery & Socks
    • Women's Clothing, Jeans
    • Women's Clothing, Jumpers & Cardigans
    • Women's Clothing, Jumpsuits & Playsuits
    • Women's Clothing, Leggings
    • Women's Clothing, Lingerie & Nightwear
    • Women's Clothing, Outfits & Sets
    • Women's Clothing, Shorts
    • Women's Clothing, Skirts
    • Women's Clothing, Suits & Suit Separates
    • Women's Clothing, Swimwear
    • Women's Clothing, Tops & Shirts
    • Women's Clothing, Trousers
    • Men's Clothing, Activewear
    • Men's Clothing, Coats, Jackets & Waistcoats
    • Men's Clothing, Jeans
    • Men's Clothing, Jumpers & Cardigans
    • Men's Clothing, Nightwear
    • Men's Clothing, Shirts & Tops
    • Men's Clothing, Shorts
    • Men's Clothing, Socks
    • Men's Clothing, Suits & Tailoring
    • Men's Clothing, Swimwear
    • Men's Clothing, Trousers
    • Men's Clothing, Underwear
  • Sold for £200 or more via Fixed Price or Auction listings
    • If the Buy It Now price is £200 or more but you sell for a Best Offer price of less than £200, the fashion items will still be eligible for authentication
  • In New or Pre-owned condition
  • Listed from an eligible brand (collab items will only be eligible if listed under the eligible brand)
  • Sold in a fixed price or auction listing
  • Sold on eBay.co.uk to a buyer with a UK postal address

Listings that offer only local pickup or items posted to P.O. Boxes or armed forces (BFPO or BF) will not be eligible for Authenticity Guarantee.
 

Handbags

The following handbags brands are eligible for Authenticity Guarantee:

  • Alexander McQueen
  • Alexander Wang
  • Balenciaga
  • Balmain
  • Bottega Veneta
  • Burberry
  • Celine
  • Chanel
  • Chloe
  • Christian Louboutin
  • Coach
  • Delvaux
  • Dior
  • Dolce & Gabbana
  • Fendi
  • Givenchy
  • Goyard
  • Gucci
  • Hermés
  • Jacquemus
  • Jil Sander
  • Judith Leiber
  • Lanvin
  • Louis Vuitton
  • Mark Cross
  • Marni
  • MCM
  • Miu Miu
  • Mulberry
  • Prada
  • Proenza Schouler
  • Salvatore Ferragamo
  • Stella McCartney
  • Valentino
  • Versace
  • Yves Saint Laurent

To be eligible for authentication, brands of handbags must be:

  • Sold for £500 or more via Fixed Price or Auction listings
    • If the Buy It Now price is £500 or more but you sell for a Best Offer price of less than £500, the handbag will still be eligible for authentication
  • In New or Pre-owned condition
  • Listed in one of these categories:
    • Women's Bags & Handbags
    • Men's Accessories > Bags
  • Sold in a fixed price or auction listing
  • Sold on eBay.co.uk to a buyer with a UK delivery address

Listings that offer only local pickup or items posted to P.O. Boxes or armed forces (BFPO or BF) will not be eligible for Authenticity Guarantee.
 

Jewellery

To be eligible for Authenticity Guarantee jewellery must be:

  • From one of the following brands (Cartier, Tiffany & Co, Van Cleef & Arpels, Bvlgari, Chopard, or Chanel) or unbranded (no attributable designer, brand, or logo)
  • Sold for £500 or more via Fixed Price or Auction listings
    • If the Buy It Now price is £500 or more but you sell for a Best Offer price of less than £500, the jewellery item will still be eligible for authentication
  • Listed in any Jewellery category except: Antique & Vintage, Loose Diamonds & Gemstones, Jewellery Care, Mixed Lots, Loose Beads or Watches (watches may be eligible for Authenticity Guarantee for Watches)
  • Contain at least one component from each of the following criteria:
    • A fine metal: Sterling Silver (925+), gold (9K+), palladium (500+) or platinum (850+)
      • For plated metal, base metal composition must be fine as listed above
      • If the item falls under UK hallmarking law, it must have a valid hallmark
    • If it has a main/side gemstone (0.20ctw or more/per stone), it must be one of the following:
      • Diamond
      • Ruby
      • Sapphire
      • Mother of Pearl/Shell
      • Malachite
      • Carnelian
      • Agate
      • Aquamarine
      • Aventurine
      • Bloodstone
      • Blue Chalcedony
      • Brecciated Mookaite
      • Cat's eye Chrysoberyl
      • Chrysoprase
      • Emerald
      • Garnet
      • Jasper
      • Morganite
      • Moss Agate
      • Onyx
      • Pearl
      • Peridot
      • Tanzanite
      • Tiger's Eye
      • Topaz
      • Tourmaline
    • If it has a secondary/melee stone (less than 0.20ctw/per stone), it can be any stone except for the following ineligible stones:
      • Amber
      • Amethyst
      • Ametrine
      • Black Opal
      • Boulder Opal
      • Citrine
      • Doublet Opal
      • Fire Opal
      • Green Amethyst/Prasiolite
      • Jade
      • Jade Jadeite
      • Jadeite
      • Jadeite Jade
      • Lemon Quartz
      • Nephrite
      • Opal
      • Quartz
      • Rhinestones
      • Rock Crystal
      • Rose Quartz
      • Rutilated Quartz
      • Smoky Quartz
      • Tiger's Eye
      • Turquoise
      • Welo Opal

Find out more about tolerance ranges - opens in new window or tab for Authenticity Guarantee for Jewellery.

All jewellery listed on eBay must comply with our Jewellery policy.

Jewellery must be sold on eBay.co.uk by a seller located in the UK to a buyer located in the UK to be eligible. Jewellery sent to addresses outside of the UK will not be covered by the programme.

Listings that offer only local pickup or items posted to P.O. Boxes or armed forces (BFPO or BF) will not be eligible for Authenticity Guarantee.

Tip
Remember to choose the item condition that best matches the condition of your item. If the authenticator determines your item's condition doesn't match the item condition you provided in the listing, we'll refund the buyer and return the item to you.

How Authenticity Guarantee works

If your item is eligible for Authenticity Guarantee, it will be automatically added to the programme, free of charge. There is no opt in or opt out option.

Items included in the Authenticity Guarantee programme display a blue tick badge. Buyers will see the badge in the search results page, the view item page, the checkout page and their Purchase history page.

When you make a sale, you have to send the item to the authenticator's address provided by eBay. Once the authenticator receives the item, the inspection is generally processed within 2 business days.

If you’re a private seller listing an item included in the Authenticity Guarantee programme for £750 or less, your postage experience will be through eBay Simple Delivery (this excludes sneakers covered by Authenticity Guarantee). The authenticator's address will be provided on the postage label and you can choose who pays for postage when creating the listing. 

If the authenticator confirms the item is consistent with the listing title, description, and images, they perform a physical authentication inspection. If the inspector cannot determine that the product is authentic, or if the product is not as described in the listing, the item won't be sent on to the buyer and they will receive their money back. Where an item is unable to be authenticated, you'll cooperate in removing it from marketplace circulation. If the item passes inspection, it will be sent to the buyer with fast and free, tracked delivery. Items sold for £450 or more will have signature-required delivery.

Returns with Authenticity Guarantee

If a buyer wants to return an authenticated item, your return policy as stated in the listing will apply. Authenticated items are covered by eBay Money Back Guarantee, assuming all other eligibility criteria are met. For full details, read our eBay Money Back Guarantee policy.

When returning an item, the buyer will send it back to the authenticator who will check that the item is still in the same condition and has all relevant accessories. This includes any original manufacturer tags on the item when it was sent. Once the item has been re-authenticated, it will be returned to you and the buyer's refund will be processed.

eBay may sometimes issue a refund to your buyer on confirmation the return is on its way. When this happens, we’ll wait until the item is back with you before deducting the amount from you. For more on this see our article on Refunding buyers.

To learn more, see our detailed Authenticity Guarantee - opens in new window or tab pages for sellers:

If your item is eligible for eBay Authenticity Guarantee, it will be automatically added to the programme, free of charge. There is no opt in or opt out option.

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