9 min article

Fees for business sellers

We charge two main types of fees when you sell on eBay - a listing fee (also known as an insertion fee) and a final value fee when your item sells. For a monthly subscription, you can also run your own eBay Shop. The fees and benefits for shops vary depending on the type of subscription you choose.

When you list an item for sale on eBay, we charge a fee per listing. Listing fees (also known as insertion fees) are non-refundable, even if your item doesn't sell. The amount you're charged per listing depends on whether or not you have a Shop subscription, and the level of Shop you subscribe to if you do have a subscription.

Listing and optional listing upgrade fees also apply each month for Good 'Til Cancelled listings and every time you relist an item.

Shop subscription benefits and fees

You don't need to have a Shop subscription to sell as a business on eBay. However, an eBay Shop can help you reach the right customers, manage orders and build your brand. Your buyers can learn about you and your business and can browse your items through a customisable shopfront, and you can benefit from reduced fees.

Other benefits of subscribing to a Shop on eBay.co.uk include:

  • A free monthly allowance of fixed price and auction-style listings. See the table below to see how many you receive based on the package you choose
  • Capping of final value fees in certain categories
  • Access to eBay marketing tools including Seller Hub Promotions***, Promote your listings and customisable email campaigns
  • A customisable shopfront and a unique URL that you can use in your marketing
  • If you subscribe to a Featured or Anchor Shop you'll also get:
  • Anchor Shop subscribers also receive an invitation to eBay Concierge, an enhanced level of service to make selling easier.

Subscribe to an eBay Shop now

When you open an eBay Shop, you'll choose a Shop package: Basic, Featured or Anchor. The package that's right for you will depend on the volume you sell and how you plan to grow your business.

  No Shop Basic Featured Anchor



Pay as you sell.

Get your business started with reduced fees and tools to help you grow.

Take it to the next level with more free listings, eBay packaging supplies, free international listings and more.

Expand your business with confidence, with unlimited fixed price listings included and increased benefits across the board.

Monthly subscription value*





Monthly price





Free fixed price listings**





Free 7-day auction-style listings**





Additional fixed price listings





Additional auction-style listings





Final value fee category caps

✓ (for selected categories as detailed in final value fee section below)

Seller Hub

Seller Hub Promotions***

Promote your listings


Shop holiday settings

Link to eBay Shop on listings

Daily Deals eligibility

European Sales Booster

Comparative pricing via API


Paid - opens in new window or tab

Customer service




Invitation to eBay Concierge

eBay packaging voucher

Worth £10 a month

Worth £20 a month

Listing upgrade credit

Worth £10 a month

Worth £20 a month

Free listings in 13 countries****

Free listing in 2 categories

Selling Manager Pro

Pay £4.16 extra

* Values relative to the subscription tier below, when you use all of your allowance. Anchor Shop values based on average listings.
** Selling allowances and fair use policy apply.
*** You can access the Multi-buy feature without a Shop subscription. However, setting up and managing campaigns using the Seller Hub Marketing tab requires an eBay Shop subscription.
**** Find out more about international selling.

eBay Concierge

If you subscribe to an Anchor Shop, you'll receive an invitation to eBay Concierge, a free, enhanced level of service to selected customers to make selling easier. You get:

  • Direct access to a dedicated team of experts with minimal wait times and a choice of contact options
  • Support from top team members empowered to take responsibility for issues and concerns
  • Tailored support on selling issues

eBay Concierge is subject to the following conditions:

  • The service is only available for sellers with a UK registration address
  • Subject to ongoing seller performance evaluation
  • Concierge is subject to availability if we have a significant increase in demand

It may take up to 14 days for Concierge to activate on your account.

Fees for optional listing upgrades 

Certain features, like adding a subtitle, do incur an additional fee, but these optional listing upgrades can help your listing stand out and attract more buyers.

We charge optional listing upgrade fees per listing regardless of whether your item sells, and they're not included in your allocation of free listings

Upgrade Description Upgrade fee per listing

Reserve Price

Set a reserve price (minimum £50) and your item won't be sold if bids don't reach that amount. It gives you the peace of mind that your item won't be sold for less than you're willing to sell it for.

4% of the reserve price (max. £150 per item), whether or not the item sells.

Buy it now price

Give your buyers the option to purchase before an auction-style listing ends, for a set price. A Buy it now price gives you the possibility of a quick sale for the right money.



Make your item stand out from the crowd with a line of additional text that appears beneath your listing title in search results.


Gallery Plus

Catch a buyer's eye with larger pictures from your listing in search results when buyers move their mouse over your listing's thumbnail picture.

£2.50 (Free in Clothes, Shoes & Accessories, Home, Furniture & DIY and Pet Supplies)


Create your listing now and set it to go live at a future time of your choosing.


International Site Visibility

Maximise your item's visibility in search results on eBay.com and eBay.ca. If your listing is eligible for this upgrade and not already appearing on these sites, you'll have the option to add it on as part of the listing experience. Make sure you've specified postage options for the US and Canada so buyers will know what international P&P will cost.

25p for Fixed Price listings
For auction-style listings the fee depends on the start price:

  • 4p for start price less than £5
  • 8p for start price from £5 to £29.99
  • 13p for start price of £30 or more

Final value fees

When your item sells, you pay a final value fee. How much you pay varies by category and is calculated as a percentage of the cost of the final transaction, including postage. See our table below for a list of final value fees by category and any exceptions that apply.

If your item doesn't sell you usually don't pay a final value fee. However, if you offer or reference your contact information to another user or ask a buyer for their contact information, in the context of buying or selling outside of eBay, we'll charge a final value fee for introducing you to the buyer. In this case, the final value fee is calculated as a percentage based on the higher of the fixed price, auction start price, Buy it now price, Reserve price or the price identified between the buyer and seller.

For items that have been listed in two categories, the higher of the two final value fees will be charged. For example, if you've listed an item in both the Music category (which has an 8% final value fee) and the Musical Instruments category (which has a 9% final value fee), when it sells you'll be charged the higher 9% final value fee.

Sellers whose performance level is Below Standard incur an additional 4 percentage points fee on the standard final value fee at the time the item sells. For example, an 8% final value fee would increase to 12%. While we cap final value fees in some categories and if the seller has a Shop subscription, those caps do not apply to the additional 4 percentage point fee if the seller's performance level is Below Standard at the time the item sells. The additional fee applies to the total item price, including postage. Above Standard and eBay Top-rated Sellers are not impacted by this additional fee.

For opened "Item not as described" requests, sellers are assessed compared to their peers in the service metrics dashboard in Seller Hub. Sellers with "Very high" rates of "Item not as described" requests opened against them will incur an additional 4 percentage points fee on the standard final value fees applicable to listings on the relevant eBay sites and categories at the time the item sells. For example, a final value fee in the affected eBay sites and categories would increase from 7% to 11%. In some cases we cap final value fees depending on the category or when a seller has a Shop subscription. However, this additional 4 percentage points fee is not subject to category caps and will be applied to the total item price, including postage. If a seller is rated "Very high" in a category, but has fewer than 10 such requests opened against them or their "Item not as described" rate is under 1% in a specific category during the evaluation period, they will not be subject to this increased fee.

Final value fee category caps only apply to sellers with an eBay Shop subscription. If you're an international seller listing on eBay.co.uk, you'll need to subscribe to a Shop on eBay.co.uk, or a higher level than Basic Shop on the eBay site of your registered address to benefit from final value fee category caps.

Final value fees by category
Category Final value fee
Antiques 9%
Art 9%
Baby 9%
Books, Comics & Magazines 8%
Business, Office & Industrial 10%
Cameras & Photography, except subcategories below: 8%
  • Camcorders
  • Camera Drone Accessories
  • Digital Cameras
  • Film Photography
  • Lenses & Filters
5% (max. £20 for Shop subscribers)
Clothing, Shoes & Accessories, except subcategories below: 10%
  • Baby Clothes, Shoes & Accessories
Coins 9%
Collectables 9%
Computers, Tablets & Networking, except subcategories below: 8%
  • Desktops & All-In-Ones
  • Drives, Storage & Blank Media
  • Enterprise Networking, Servers
  • Home Networking & Connectivity
  • Tablets & eBook Readers
  • Laptops & Netbooks
  • Printers, Scanners, & Supplies
  • Software
5% (max. £20 for Shop subscribers)
Crafts 11%
Dolls & Bears 9%
DVDs, Films & TV 8%
Event Tickets 11%
Garden & Patio 9%
Health & Beauty, except subcategories below: 9%
  • Hair Extensions & Wigs
  • Vape Pens, E-Cigarettes & Accessories
  • Vaporizers
Holidays & Travel 6% (max. £40 for Shop subscribers)
Home, Furniture & DIY, except subcategories below: - 10% for the portion of the total sales price, including postage, up to £250
- 6% for any portion of the total sales price, including postage, greater than £250
  • Appliances
  • DIY Tools
  • Kitchen Scales
  • Paint Sprayers
  • Smart Speakers
5% (max. £20 for Shop subscribers)
  • Electrical Socket Adapters & Converters
  • Power Strips & Surge Protectors
- 8% for the portion of the total sales price, including postage, up to £250
- 6% for any portion of the total sales price, including postage, greater than £250
  • Furniture
  • Bath
- 9% for the portion of the total sales price, including postage, up to £250
- 6% for any portion of the total sales price, including postage, greater than £250 (max. £40 for Shop subscribers)
Jewellery & Watches, except subcategories below: 11% (max. £50 for Shop subscribers)
  • Watches
10% (max. £50 for Shop subscribers)
Mobile Phones & Communication, except subcategories below: 8%
  • Home Phones & Accessories
  • Mobile & Smart Phones
  • PDAs
5% (max. £20 for Shop subscribers)
Music 8%
Musical Instruments 9%
Pet Supplies 11%
Pottery, Porcelain & Glass 9%
Sound & Vision, except subcategories below: 8%
  • DVD, Blu-ray & Home Cinema
  • Headphones
  • Home Audio & HiFi Separates
  • iPods & MP3 Players
  • Televisions
  • TV Reception & Set-Top Boxes
5% (max. £20 for Shop subscribers)
Sporting Goods 9%
Sports Memorabilia 9%
Stamps 9%
Toys & Games 9%
Vehicle Parts & Accessories, except subcategories below: 7%
  • Tyres
  • Tyres & Tubes
6% (max. £15 for Shop subscribers)
  • GPS & Sat Nav
  • Power Tools & Equipment
5% (max. £20 for Shop subscribers)
Video Games & Consoles, except subcategories below: 8%
  • Consoles
5% (max. £20 for Shop subscribers)
Wholesale & Job Lots 11%
Everything Else, except subcategories below: 11%
  • Memorials & Funerals

Final value fee credits

If for some reason the buyer ends up not paying, you need to either cancel the sale or report it as an unpaid item in order to be eligible for a final value fee credit.

Fees for promoting your listings

To give greater exposure to the items you sell, you can create a promoted listing ad campaign. It gets your listing in front of more buyers, and you'll only be charged for the ad if it has helped your item sell. Learn more about our Promoted Listings Terms of Service.

Fees for Classified Ad listing format

You can list using our Classified Ad format in select categories. In this format there is no final value fee and the listing fee varies by category.

Category Listing fee

Business, Office & Industrial




Holidays & Travel


Other terms and conditions

We always want to make sure we're clear about the fees we charge, so here are some details you should be aware of:

  • All fees displayed on this page are exclusive of VAT at 20%
  • If you use supplemental services, such as buying and printing postage labels through eBay, you'll pay any costs or fees associated with those services. Details of the costs or fees will be on your monthly invoice and we'll charge the payment method you've set up on your seller account
  • Listing fees and optional listing upgrade fees apply to each listing you create, are charged at the time of listing or relisting, as applicable, and are non-refundable. Fee amounts are based on the terms in effect when the listing goes live and when it renews. If you select more than one category for your listing, listing and optional listing upgrade fees apply for each category
  • The fees on this page apply to listings on eBay.co.uk. If you list an item on another eBay site (for example, eBay.com or eBay.com.au), the fees for that site will apply
  • There may be instances when your listing doesn't immediately appear in search results. This can take up to 24 hours. We can't guarantee exact listing durations
  • Seller fees don't purchase exclusive rights to web pages on eBay. We may, at our sole discretion and without consent from, or payment to sellers, display third-party advertisements (including links and references thereto) and listings from other sellers on any eBay page
  • If you subscribe to an eBay Shop, please read our Shops terms and conditions
  • We'll charge you for your Shop every month until you cancel your subscription. Please read our Shops terms and conditions to find out how fees are charged when you change your Shop level or cancel your subscription.

An eBay Shop can help you reach the right customers, manage orders and build your brand. Your buyers can learn about you and your business and browse your items through a customisable shopfront, while you make savings on selling fees.

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