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Buy It Now

Buy It Now is the simplest way to buy on eBay. When you see the Buy It Now icon or a Buy It Now price in a listing, the seller gives you the opportunity to purchase the item right away at a fixed price without waiting for the auction to end.

Types of listings

These types of listings have a Buy It Now price:

  • Auctions with a Buy It Now option: You can choose to place a bid and compete in the auction or use Buy It Now to purchase the item immediately. For some listings the Buy It Now option is only available until the first bid is placed.

  • Reserve price auctions with a Buy It Now option: The Buy It Now option is shown until the reserve price is met. This means that when you see that an item has both a Buy It Now price and one or more bids, you’ll need to act quickly.

  • Buy It Now price only (no bidding): You can purchase the item right away at the Buy It Now price.

  • Multi-quantity listings with variations: Some listings have variations to choose from, such as T-shirts that come in various sizes or colours.  Specify the variations and quantity you want before you click the Buy It Now button.

To purchase an item with Buy It Now:
  1. Decide whether you're willing to buy the item for the Buy It Now price.

  2. Click the Buy It Now button and enter your user ID and password.

  3. Click the Continue button on the Buy It Now page.

  4. Review the information on the “Review and Commit to Buy” page and click the Commit to Buy button.

  5. Click the Pay Now button.

Tip: If you see an item has both a Buy It Now price and a bid price listed, it means you will need to act quickly! The Buy It Now price is available only for a limited time.

To qualify to use Buy It Now as a buyer, you must meet one of the following requirements:

  • Feedback greater than or equal to zero

  • A credit card (or debit card) on file