Find out everything you need to know about what's allowed in listings, as well as information on how to have an easier and more successful selling experience, in our detailed policy guidelines below.
Frequently Asked Questions
I'm not sure whether the item I'm selling is allowed on eBay. Where can I learn more?
There are some items that, due to legal restrictions or eBay rules, we don't allow or that can only be listed under certain conditions. If you're not sure whether your item is allowed, our Prohibited and restricted items policy has more details on what you can and can't sell.
Why was my listing removed?
To keep eBay a safe place, sometimes we remove listings that violate our policies. If we remove your listing, we'll send you an email to your Messages and to your registered email address explaining why.
I can't find my listings on the site. What's happened?
If you can't find your listings, they may have been removed if they violated one of our policies. However, if you haven't received an email from us about removing your listings, it's possible they're just not ranking high up in search results.
To help improve your search ranking, be as descriptive as possible when you create your listings. Write a clear title and description, list your item in the right category, and fill out all item specifics suggested for your item. Find out more in our article on how to optimise your listings for Best Match.
Visit Seller Help - opens in new window or tab to find details of any policy issues with your account or listings, and get the information you need to quickly resolve them.
Images and text policy
To make sure you're giving potential buyers an accurate representation of your items, and that you're not infringing on anyone else's content rights, you should write your own descriptions and use your own images, or use any that eBay offers to you from the eBay catalogue.No item listings policy
All listings on eBay have to offer a physical item or a tangible service. Listings that are blank, or don't offer a tangible item or service, aren't allowed because they can cause confusion for buyers and increase the risk of fraud.Search and browse manipulation policy
Learn why it's not allowed to manipulate eBay's search and browse experience by adding popular keywords in your listings that don't have any relation to your items.Item location misrepresentation policy
Active content in listings can create a poor experience by increasing page load times and introducing security risks. That's why it's not allowed in listings on eBay.Links policy
Find out why we don't allow listings to contain links that direct customers to a site other than eBay.Third-party endorsements policy
Understand why we don't allow the use of third-party statements or logos that vouch for a seller's 'reputation' or 'trustworthiness' in eBay listings.Duplicate listings policy
Only one fixed price listing of an identical item can be listed at the same time, from the same seller. This is to ensure buyers see a wide variety of options from multiple sellers.Presale listings policy
To ensure buyers aren't disappointed, our presale listings policy for items like cell phones and video games outlines the requirements for this type of transaction.
Activity on eBay is required to:
- Follow all applicable laws
- Respect the rights of third parties
- Follow the eBay User Agreement
- Follow this eBay policy
If activity doesn’t meet these requirements, eBay may take action consistent with applicable laws and the eBay User Agreement, and may even be legally required to do so. Such actions may include, as an example only: administratively ending listings or cancelling transactions, hiding or lowering the placement of listings in search results, lowering seller rating, restricting buying or selling, forfeiture of fees, loss of buyer or seller protections, restricting access to member communication and rating tools, removing feedback, and account suspension.