Barbie and Ruth : The Story of the World's Most Famous Doll and the Woman Who Created Her by Robin Gerber (2010, Trade Paperback)

Accurate and involving for anyone interested in any business.

Well written and accurate story with engaging characters who were driven to succeed in different markets of the toy industry, at a time when women were not seen as business leaders. A married couple, Ruth was the creator of Barbie while Elliot is best known as the creator of Hot Wheels. Together with a third but short term partner, they founded the Mattel toy company.Read full review

Verified purchase:  Yes • Condition: pre-owned • Sold by: worldofbooks08