Condition:
4.84.8 out of 5 stars
481 product ratings
  • 5stars

    425ratings
  • 4stars

    28ratings
  • 3stars

    15ratings
  • 2stars

    7ratings
  • 1star

    6ratings

Would recommend95% agree

Good value96% agree

Good quality97% agree

366 reviews

by Most favourable review

Amazing shampoo

Was recommended this shampoo from a friend who used it. Very pleased with the results. I have natural white/silver hair and this gives lovely platinum/silver/blue tones ... getting rid of any "yellowy/brassy" tones. Much better value than my previous "blue" shampoo. Please note it can stain your hands on application so you might prefer to wear gloves to apply. I would recommend a good conditioner after shampooing as it can "dry" the hair.... but love the effect & worthy of a little extra conditioning. Definitely recommend & would purchase again. Read full review...

Verified purchase:  Yes | Condition: new | Sold by: fourseasonsdeal...

by Most critical review

You have to try it, with different (lean in times) in order to see your desired results

Initially I thought it would give my bleached (level 9-10 hair) a grey.
I tried firstly just leaving it for a few minutes. Results - toned
I tried leaving for 5-7 minutes. Results purple tinge
Leaves hair dry - so condition after.
I am still looking to find a toner that would give me that silvery-grey I want!
The price is very good for the actual quantity.
Finally the reviews state that the smell is not very nice. I thought it was pleasant.
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Verified purchase:  Yes | Condition: new | Sold by: scentwarehouse

by

Its got the WOW factor.

I've used an expensive silver shampoo for years. Thought I'd give this a try...WOW..Just 5 minutes with product on hair before rinsing out n no conditioner needed and the colour is a beautiful Platinum shade.
I used gloves the 1st time I used this product, because it is so thick n very dark looking, but now I just wash my hands with soap while waiting the 5 minutes. I am naturally grey with dry hair, but this leaves a lovely shine with excellent colour coverage. So pleased that now I will never go back 2 the old expensive stuff.
I HIGHLY recommend this..Its got the WOW factor.x
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by

Good purple toning shampoo

As a hairdresser, I'm always on the look out for good products - that do what they say. This purple shampoo does work, after 2-4 minutes it gives a mute of any yellow tones in the hair. I havent left it on longer than these times as not many clients are looking for purple tinged hair as I imagine this would do left on for a longer period of time.
The smell of it is a little chemical, but not unpleasant. It doesn't dry out the hair. Not recommended to be used every hair wash anyway. Purple shampoo puts a small amount of pigment into the hair and in time builds up and the hair then started to look darker.
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Verified purchase:  Yes | Condition: new | Sold by: amrbeauty

by

Shampoo. .

Don't bother buying the cheap stuff from any other brand. .my client's love this shampoo. ..beware you only need a little of this one it work's fast. ..you can always add more after drying the hair. .for a darker shade. .but you can't take it back. .best price. Best size. .beauty supplier's need to get this in. .not the rubbish big named brand's. .Read full review...

Verified purchase:  Yes | Condition: new | Sold by: amrbeauty

by

Amazing

This shampoo is seriously incredible, lifted my hair 4 shades of blonde within 4 uses!!! Does dry out your hair so I would recommend using a bit of conditioner on the ends. Other than that, it does exactly what it says in the bottle, I really can’t believe the results!!! Definitely worth the money. Can’t beat it. ⭐️⭐️⭐️⭐️⭐️Read full review...

Verified purchase:  Yes | Condition: new | Sold by: amrbeauty

by

Amazing no yellow shampoo

I got recommended to this shampoo from a hairdresser, she said once i started buying it i would never buy another brand,well i was gobsmacked its amazing ,you dont need much a little goes a long way,alot of my friends even thought i had my hair done again its that good,all i can say is buy it you definitely wont be disappointed, ive even brought another bottle,not like im gonna need to.open it for a long while,but im just making sure ive got plenty.Read full review...

by

Amazing product

I have had this lovely product before as my hairdresser got it for me and this is really good value-plus you only need a ten pence size amount, depending on your hair length,if long like mine I double the amount .I have blonde hi lights on roots and hair and it keeps the light blonde colour lasting longer .Read full review...

Verified purchase:  Yes | Condition: new | Sold by: african-queen

by

Very good

Takes the yellow out for sure. Only don’t leave on too long as it will make silver hair (maybe blonde also) purplish in colour. Fab size and value for money. Smells good. Either use disposable gloves when using or wash hands fast after applying to hair or again you get purple skin, nails
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Verified purchase:  Yes | Condition: new | Sold by: scentwarehouse

by

great shampoo! blondes must have!

I have been recommended this shampoo by my hairdresser. so far I used it twice and I can see a significant colour change of my hair to white silver. very good quality. only need tiny bit to get thick foam. smells very nice. would reccomend to all blondes! it is a mist have! Read full review...

Verified purchase:  Yes | Condition: new | Sold by: mega*sale

by

Great value for money ..does exactly what it is ment to

Smells lovely ..
And takes away any brassy yellownes leaving my hair nice and blonde x

Verified purchase:  Yes | Condition: new | Sold by: goddesshairsalon

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Displaying 1 - 11 of 366 reviews