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9 reviews
Real Inspiration for Writers in A World of Social Media and Fancy Graphics --The Power of Words
The Book is Awesome. Any young person that think they want to work in Advertising, this Book is A Must Have. You will learn more about Advertising, Direct Mail & Copywriting than listening to some professor philosphy but might not have ever really worked in the field in real life.
Fancy Graphics is not always what motivate people to buy. Long copy as a salesperson and way to make sales must not ever be under estimated.
Benefits. How will a product really make a difference in a person life. Those things are what motivate people to buy and move to action.
Good stories and life lessons and life jewels. Benefits told in a plain down to earth manner in story form outperform pretty and fancy graphics.
Writers will really be inspired by this book for many reasons.Read full review
Verified purchase: Yes • Condition: pre-owned • Sold by: worldofbooksusa
A1980s Ad Man Reminisces - nice, but no real guidance
No doubt Ogilvy was one of the Titans of advertising. This is a fun and easy to read romp through his career, full of anecdotes about working for, with, and in an agency. There are many general suggestions of the basics of advertising, and numerous photos of great ads in the past.
Unfortunately, I bought this book hoping for insight into writing compelling copy and laying out an effective page. Very little along those lines was provided by the book.
A fun, nostalgic read? Sure, but that is not what I anticipated, wanted or needed.Read full review
Verified purchase: Yes • Condition: pre-owned • Sold by: goodwillbks
Great Marketing Information
Excellent book by David Ogilvy. Basic Marketing rules never change, the psychology is the same as it was 50 years ago. David gives us a look at all the rules that still work today. I recommend this book, and I think its a great value.Read full review
Verified purchase: Yes • Condition: pre-owned • Sold by: goodwillbookwor...
Excellent book
This is a good and excellent book and a good tool for copywriting
Verified purchase: Yes • Condition: pre-owned • Sold by: discover-books
Ogilvy was a very interesting and brilliant man and lived a very varied life.
very informative and interesting. This is a very good read not only for advertising but about Ogilvy
himself. This is a very well written book.
Verified purchase: Yes • Condition: pre-owned • Sold by: mikesanderlin
Superior!
The total encyclopedia for advertising, which is timess.!
Obviously Social Media has become the vehiecle for advertisers today.
There is a book on Linked in, which I recommend!
Extremely fine service!Read full review
Verified purchase: Yes • Condition: pre-owned • Sold by: rebooksellers
The best
This book is fire. Shipped fast.
Verified purchase: Yes • Condition: pre-owned • Sold by: 0IKdmublTo-@Del...
You should read this
Great business book, even if you're not focused on advertising specifically.
Verified purchase: Yes • Condition: pre-owned • Sold by: goodwillrs
The postman's shoes are still smoking!...
The postman's shoes are still smoking!
Verified purchase: Yes • Condition: new • Sold by: cindyduffy