Promoted Listings
Promoted Listings puts your listings in prominent placements across the eBay network, helping boost visibility and your chances of selling.
Promoted Listings
Advertise your listings via Promoted Listings. It is a self-serve marketing tool that helps your items stand out among millions of listings across eBay or the eBay network* and be seen by millions of active buyers when they’re browsing and searching for what you’re selling, increasing the likelihood of a sale.
Why would you choose to promote your listing?
You get a chance to get an extra visibility boost across eBay and the eBay network: Promoted Listings can appear in a number of different sponsored placements, including search results pages, listing pages and external placements depending on the type of promotion you run. Promoted Listings also helps you with organic (not promoted) views which improves your chance of a sale.
Explore all the advertising options available for you to see which ones may be best for you.
Promoted Listings Standard
What is Promoted Listings Standard?
Promoted Listings Standard helps your items stand out amongst billions of listings by connecting your items with the right buyers through high-visibility placements across the eBay network. The best part? You only pay when your item sells.
Promoted Listings Standard is available to Above Standard and Top Rated sellers with enough account activity.
Benefits for sellers
- Simple setup - Get started with just a few clicks across the listing experience.
- Stand out - Connect your items to the right buyers to help drive more sales.
- Pay only for sales – Only pay when you sell a promoted item, with no money upfront.
- Powerful results - Monitor campaigns with ease, using eBay’s reporting tools.
Promoted Listings Express
What is Promoted Listings Express?
Promoted Listings Express lets you boost visibility for your auction-style listings directly from your eBay app. Pay one flat fee upfront and your listing will have an opportunity to appear in sponsored ads on similar listings’ pages. Our data shows that auctions that used Promoted Listings Express got an average of 47% more views when promoted.*
Benefits for sellers
- Get more visibility. Promoted Listing Express ads appear on similar listings’ pages for buyers who are looking for similar listings to yours.
- Simple set up. Pay a fixed upfront fee per item. With simple tiered pricing, you don’t have to worry about how to price your ad.
You will see an option to promote your item right away after you create an auction listing via the eBay app. Alternatively, you can opt in directly from your active listings in My eBay.
Learn more about Promoted Listings Express on our Help Page.
Why can’t I use Promoted Listings?
- Promoted Listings is available to eBay sellers who are “Above standard” or a “Top-rated seller”, with enough account activity.
- Promoted Listings can be in any category other than Vehicles, Real Estate, Travel, or other select categories.
*The eBay network is a group of sites where your promoted listings could be featured, including eBay and partner sites across the internet.
*Estimated based on data surveyed from the United Kingdom market December 2021 - January 2022