Reach more buyers
You’ve got great listings, but need a little help in getting them in front of the most relevant customers? We have everything from eBay Advertising to advice on using item specifics, as well as a guide to optimising your listings for search.
eBay Advertising
Connect to buyers with easy-to-use, high-performing solutions that match your sales goals and campaign budget.
Explore our campaign types to see which ones are best for you and your business.
| Promote your listings | Promote your Shop | Promote offsite |
Promote your listings
Promote your listings to help increase your visibility and stand out from the crowd so you can drive more sales.
- Access to ad placements that can attract more buyers and help drive sales
- Flexible options and controls to match your business goals
- A simple-to-use platform to create and manage your campaigns
Promote your Shop
Attract interested buyers to your eBay Shop with targeted ads that are easy to launch.
- Drive valuable traffic to your eBay Shop with eye-catching ads that promote your top inventory or coupons
- Increase awareness of your brand on eBay with ads that highlight your eBay Shop’s name and logo
- Launch your campaign in just a few clicks with a simple flow for campaign creation
Promote offsite
Attract new buyers off eBay by showcasing your eligible listings on popular channels, like Google.
- Capture a wider audience of interested buyers and help drive more traffic to your listings
- Get in front of buyers who are already searching for the types of items you’re selling
- Save time with easy-to-launch campaigns that promote all of your eligible listings in just a few clicks
Adding Item Specifics
Your success begins when buyers find their way to your listings. Completed item specifics are essential for being found on both eBay and external search engines. That’s because the more data you give us about what you’re selling, the better we can match your item to what a buyer’s looking for.
Sell internationally
International sales are an uncomplicated way to offer your items to even more buyers. We give businesses unparalleled access to eBay’s global markets, providing you with a window to more than 152M potential buyers, so why not take advantage?
Optimising your listings for search
To make your product stand out on eBay, our search engine looks at a wide range of seller-specific things. It'll give high-ranking preferences to sellers who:
- Provide value to their buyers
- Shoppers can openly trust and have a track record of satisfied customers
- Make the buying experience easier and quicker for the buyer
- Provide relevant content
To make your product stand out on eBay, our search engine looks at a wide range of seller-specific things. It'll give high-ranking preferences to sellers who:
1
Provide value to their buyers
2
Shoppers can openly trust and have a track record of satisfied customers
3
Make the buying experience easier and quicker for the buyer
4
Provide relevant content
Here are 7 tips to stand out in search results
- Title, subtitles and the item description
Make sure you’re creating the best listings possible by following our guidelines on writing great titles, descriptions and subtitles. - Product identifiers and item specifics
Provide all of the item specifics recommended and required for your category, and select from the pre-filled list whenever possible. Adding parts compatibility to your parts & accessories listings may result in better conversion rates and fewer return requests.
For more information about what item specifics are required, head to our item specifics requirements page.
In addition, add product identifiers so that the search engine knows exactly what product you're selling and your listing is seen as more complete, and therefore more valuable and informative to the buyer. - Price
Try to offer a competitive price based on what similar items are selling for. A great way to do this is by using the Terapeak research tool, to find out what to sell, when to sell it and at what price to stay competitive.
You can also check this by going to the Advanced Search page, enter your item details, and select “Sold Listings” to see what other sellers are listing for. Remember to consider postage as part of the price of your item. - Use the right category
Choosing the right category could be all the difference between making a successful sale and your item getting lost in the crowd. Lots of buyers refine their searches by category - if your item is in the wrong place, it may not be found by the right buyer. Don’t put your listing in a category where it doesn’t fit. Select a second category for an additional fee, only when it is equally relevant to your item. - Listing health
You need to make sure your listings comply with all of eBay’s policies. The key to visibility on eBay is following listing best practices and policy. For example:
- Don’t create duplicate listings - check out our policy on this.
- Make sure your listings follow the HTTPS protocol.
- Ensure you abide by the search manipulation and site interference policies. - Good ratings
Make sure your Detailed Seller ratings are positive. Sellers that have a history of keeping their customers happy are the sellers that do well in search. If you have low Detailed Seller Ratings, negative feedback or a buyer makes a claim against you, fewer people will trust you, and therefore less will buy from you. Learn more about how to become a Top rated seller. - Good images
High-quality images are key to showing your listings in their best light. Follow our handy guide and you can also produce professional-style photos. Watch our short video on taking great photos. Read our how to take good images here or watch our video below.
Why adding more photos could help increase sales
