Reach more buyers

You’ve got great listings, but need a little help in getting them in front of the most relevant customers? We have tools, such as our advertising service Promoted Listings, advice on using item specifics and a guide to optimising your listings for search.

Promoted Listings

Promoted Listings helps your items stand out among billions of listings across the eBay network and be seen by millions of active buyers when they’re browsing and searching for what you’re selling, increasing the likelihood of a sale.

Explore our campaign types to see which ones are best for you and your business:

Promoted Listings Standard

Promoted Listings Advanced

  1. Boost visibility. Listings in Standard campaigns can appear in sponsored placements across the eBay network.

  2. Only pay when you sell. You’re only charged when a buyer clicks on your promoted listing and purchases it.

  3. Guided set up. Take the guesswork out of advertising with our listing and ad rate suggestions.

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  1. Target premium placements. Listings in Advanced campaigns bid to get preferred access to premium placements.

  2. Access advanced controls. Use keyword, budget, and bidding controls to target your ads.

  3. Only pay for clicks. You’re only charged when your promoted listing is clicked.

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Promoted Listings Express

Offsite Ads(BETA)

  1.  Get more visibility. Promoted Listing Express ads appear on similar listings’ pages for buyers who are looking for similar listings to yours.

  2. Simple set up. Pay a fixed upfront fee per item. With simple tiered pricing, you don’t have to worry about how to price your ad.

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  1. Control your ads beyond eBay. Reach a wider audience with more ads on leading external channels, like Google.
  2. Quick setup. Create and launch a campaign in just a few clicks.
  3. Only pay for clicks. You’re only charged when your promoted listing is clicked on.

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Adding Item Specifics

Your success begins when buyers find their way to your listings. Completed item specifics are essential for being found on both eBay and external search engines. That’s because the more data you give us about what you’re selling, the better we can match your item to what a buyer’s looking for.

Sell internationally

International sales are an uncomplicated way to offer your items to even more buyers. We give businesses unparalleled access to eBay’s global markets, providing you with a window to more than 152M potential buyers, so why not take advantage?

Optimising your listings for search

To make your product stand out on eBay, our search engine looks at a wide range of seller-specific things. It'll give high-ranking preferences to sellers who:

  • Provide value to their buyers
  • Shoppers can openly trust and have a track record of satisfied customers
  • Make the buying experience easier and quicker for the buyer
  • Provide relevant content

To make your product stand out on eBay, our search engine looks at a wide range of seller-specific things. It'll give high-ranking preferences to sellers who:

Provide value to their buyers
Shoppers can openly trust and have a track record of satisfied customers
Make the buying experience easier and quicker for the buyer
Provide relevant content

Here are 7 tips to stand out in search results

  1. Title, subtitles and the item description
    Make sure you’re creating the best listings possible by following our guidelines on writing great titles, descriptions and subtitles.

  2. Product identifiers and item specifics
    Provide all of the item specifics recommended and required for your category, and select from the pre-filled list whenever possible. Adding parts compatibility to your parts & accessories listings may result in better conversion rates and fewer return requests.

    For more information about what item specifics are required, head to our item specifics requirements page.

    In addition, add product identifiers so that the search engine knows exactly what product you're selling and your listing is seen as more complete, and therefore more valuable and informative to the buyer.

  3. Price
    Try to offer a competitive price based on what similar items are selling for. A great way to do this is by using the Terapeak research tool, to find out what to sell, when to sell it and at what price to stay competitive.

    You can also check this by going to the Advanced Search page, enter your item details, and select “Sold Listings” to see what other sellers are listing for. Remember to consider postage as part of the price of your item.

  4. Use the right category
    Choosing the right category could be all the difference between making a successful sale and your item getting lost in the crowd. Lots of buyers refine their searches by category - if your item is in the wrong place, it may not be found by the right buyer. Don’t put your listing in a category where it doesn’t fit. Select a second category for an additional fee, only when it is equally relevant to your item.

  5. Listing health
    You need to make sure your listings comply with all of eBay’s policies. The key to visibility on eBay is following listing best practices and policy. For example:

    - Don’t create duplicate listings - check out our policy on this.
    - Make sure your listings follow the HTTPS protocol.
    - Ensure you abide by the search manipulation and site interference policies.

  6. Good ratings
    Make sure your Detailed Seller ratings are positive. Sellers that have a history of keeping their customers happy are the sellers that do well in search. If you have low Detailed Seller Ratings, negative feedback or a buyer makes a claim against you, fewer people will trust you, and therefore less will buy from you. Learn more about how to become a Top rated seller.

  7. Good images
    High-quality images are key to showing your listings in their best light. Follow our handy guide and you can also produce professional-style photos. Watch our short video on taking great photos. Read our how to take good images here or watch our video below.

Why adding more photos could help increase sales