A new dynamic bidding strategy for Promoted Listings Advanced
What you need to know
There’s a new dynamic bidding strategy coming soon for Promoted Listings Advanced, which automatically optimises your bids creating a more efficient way of helping you stay competitive. Your keyword bids will automatically be adjusted to match our daily suggestions, taking the guesswork out of having to decide on a bid and keeping your campaigns running efficiently.
Don’t worry, you can always choose to leave dynamic bidding off and your keyword bids won’t change unless you go back to adjust them.
If you’d like, you also can opt to do a one-time match to the daily suggestions but please note, this has to be done manually and won’t continue to update.
Next steps
Soon, you’ll see a new option when creating or editing an existing campaign under “Set your keyword bids” prompting you to enable “Dynamic bidding.”
FAQ
What is a dynamic bidding strategy?
The dynamic bidding strategy helps you stay competitive and saves you time. That means you don’t have to make daily updates since the keyword bids are automatically updated based on our daily suggested bids.
Suggested bids are meant to help you find an optimal balance between cost and performance. They are calculated using factors that may include item attributes, seasonality, past performance.
Why should I use the dynamic bidding strategy?
Keeping your ad campaign competitive in an ever-changing marketplace can be time-consuming. The dynamic bid strategy offers you an effortless way to secure priority access to placements by automatically adjusting your keyword bids to match eBay’s daily suggestions.
Which campaign bidding strategy is used with quick setup?
You have control over which bidding strategy works best for you. You can update your bid strategy at any time by editing your campaign. With quick setup, you’ll be able to choose whether or not you want to switch on dynamic bidding. If you use dynamic bidding and quick setup together, we’ll set initial competitive keyword bids and update them automatically to the daily suggested keyword bid.
Can I set up a budget for my campaign?
Yes, you can set up your daily budget for the maximum amount that you’re willing to spend on a single campaign per day. Some days you may spend less than your daily budget, but you will never be charged more than the amount you choose. Once your campaign has reached its daily budget, your campaign will stop serving ads until the next day, when the daily budget resets. Any unused daily budget will not roll over to the next day.