‘Great Price’ feature
Help buyers find items easily by highlighting competitively priced items on the search page.
The ‘Great Price’ feature is a badge added to the search results page. This new badge is intended to help trusted sellers with competitive pricing to better highlight their listings and attract more buyers.
This feature will appear on certain products that are in high demand - based on sales history, impressions, and engagement.
'Great Price' badge
The appearance or placement of the Great Price badge on listings will depend on a variety of factors, including, but not limited to:
- Listings from sellers that meet Above Standard or Top-rated Seller status.
- Listings with “New” condition and are matched to a unique product using product identifiers.
- Competitively priced across similar listings on eBay.
- Item’s price and postage cost, listing format, terms of service, history, and relevance to the search term used.
- Buyer’s search terms, and the site they are browsing.
Add item specifics and product identifiers
We’ve seen an increase in buyer engagement with Great Price items that could help boost sellers’ sales chances. To become part of this programme, we recommend that you provide item specifics and product identifiers on your items. You should also consider competitive pricing and continue to offer buyers a great service.
Great Price is not a paid feature and the placement of listings in search results remains subject to Best Match factors. Promoted Listings remains a separate programme.