Introducing smart Promoted Listings Advanced campaigns
What you need to know
We’re introducing smart targeting for Promoted Listings Advanced campaigns, designed to save you time by simplifying the setup process and automatically updating and maintaining the performance of your ads.
Along with this, you’ll get access to additional ad placements for more visibility.
New smart targeting
With smart targeting, you can easily promote your chosen listings, while we take care of bidding and targeting automatically to save you time. Choose between two options: 'smart' for a quick campaign setup and automated management, or 'manual' for more control over setup and ongoing optimisation.
Additionally, with smart targeting, you can discover new keyword strategies for your manual campaign using the search query report from the smart Advanced campaign, making it easier to reach your advertising goals.
More placements, more visibility with Promoted Listings Advanced
With this release, you’ll also get access to new ad placements, including relevant listings pages and existing slots in search results. This will provide more ways for your listings to get discovered across eBay. Please note, these ad placements are currently only available for smart Promoted Listings Advanced campaigns.
Next steps
To create a smart Promoted Listings Advanced campaign and gain access to the additional placements, choose the ‘smart’ option during the campaign setup. Then select dates, the listings you’d like to promote, set your daily budget and you’re ready to go.
FAQ
What is Promoted Listings Advanced?
Promoted Listings Advanced is a cost-per-click advertising solution, which gives you priority access to placements across eBay to get your listings in front of interested buyers and help drive sales. Find out more by visiting our Seller Centre page.
How does eBay determine which of my smart Promoted Listings Advanced campaign ads are shown to buyers?
Ads are shown to buyers based on the relevancy of an item to a buyer's search activity. Relevancy is based on a number of factors, including the search query, past performance, and marketplace trends.
Once I’ve launched a campaign, can I change from a smart to manual Promoted Listings Advanced campaign, and vice versa?
You won’t be able to switch your campaign from smart to manual, and vice versa, after your campaign has launched. If you do want to switch, the best option is to end the existing campaign and then create an entirely new campaign.
Are smart or manual Promoted Listings Advanced campaigns best for me?
Smart Promoted Listings Advanced campaigns are ideal for both new and experienced sellers who want an easy setup and automated campaigns. Manual Promoted Listings Advanced campaigns are ideal for sellers who prefer more control and customisation over all aspects of campaign creation and optimisation.
Will my ads appear in different placements across eBay depending on whether I choose smart or manual Promoted Listings Advanced campaigns?
Yes. Smart Promoted Listings Advanced campaigns will show your ads across both search results and listing pages. Manual Promoted Listings Advanced campaigns will show your ads across search results pages.