Promoted Listings Advanced (Beta)
What is Promoted Listings Advanced?
Promoted Listings Advanced campaigns give you the high visibility you want and the control you need. Drive traffic to your listings with preferred access to the top slot of search using keyword and budget controls. Advanced campaigns are based on a cost-per-click model, which means that you pay per click on your ads.
Promoted Listings Advanced is available to Above Standard or Top Rated sellers with recent sales history.
1. Get top visibility
Advanced ads will show in the top slot of the search results across all platforms.
2. Enhanced budget controls
Choose how much each click is worth to you and never pay more than the daily budget you set.
3. Strategic keyword selection
Bid on the keywords that matter to you – ones that will help you achieve your goals on eBay.
To create a new campaign:
- Go to Seller Hub.
- Hover over the Marketing Tab.
- Click on Advertising dashboard from the dropdown menu.
Once you've reached your advertising dashboard, click the Create new campaign button.
You’ll have the option to create a Promoted Listings Standard campaign or a Promoted Listings Advanced campaign. Click the Create campaign button in the Promoted Listings Advanced box.
Create strategic ad groups
We recommend building effective ad groups by organising your listings according to a common goal or category. Grouping together similar listings allows you to target them with the same set of keywords.
Use suggested keywords
Suggested keywords are search terms that we’ve determined are relevant and likely to perform well in your ad group. We evaluate keywords based on how frequently they’ve been used in recent searches and how relevant those searches are to the listings in your ad group. These keyword suggestions are designed to help you target buyers who are actively looking for items like yours. For best results, add at least 10 keywords per unique product type in each ad group.
To help optimise campaigns, we provide you with suggested bids and bid ranges for all suggested keywords. Because Advanced campaigns are based on a cost-per-click model, you get to choose how much each click is worth to you.
Our suggested bids and bid ranges are based on a number of factors, including past performance and marketplace trends. Using the suggested bids and bid ranges can help take the guesswork out of setting competitive bids.
Continue to optimise your campaigns
Keep an eye on your campaign performance to ensure your ad groups remain effective. Suggested keywords and bids can change over time, so we suggest monitoring your campaign performance and making any needed changes to remain competitive.
Performance and reporting
From your advertising dashboard, you can see a quick overview of how your campaigns are performing. Insights include:
Account-level summary of the daily performance of your Advanced campaigns.
Campaign-level summary of the performance data for all of your Advanced campaigns.
You also have the ability to download a .csv file of your performance data to help you further analyse your campaigns. Reports include:
Listing report: A listing-level view of the performance of each listing in your campaign.
Keyword report: A keyword-level view of the performance data for each keyword in your campaign.
- Search query report: A report of all the buyer search queries that led to clicks on your Advanced ads for each campaign.
Click the link below to learn more about:
- Ad groups
- Keyword match types
- Second price auctions