Seller Centre

Seller Centre

Festive Season Checklist

Discover simple steps to optimise your listings, maximise last-minute sales and set yourself up for success in 2025.

Black Friday is fast approaching - and shoppers are busy searching for bargains as they finish off their Christmas shopping. Below, we’ve pulled together some simple steps you can take to help your listings stand out from the crowd, as well as ways you can start the new year on the front foot.

Easy ways to optimise your listings

Titles, images and item specifics play a vital role in attracting potential buyers, building trust and helping your items to stand out in search. Follow these simple steps to help increase visibility and conversion - and in the case of images, reduce the risk of returns.

How to optimise your titles:

  • Focus on the first four keywords to grab the customer's attention. 
  • Put the brand name as the first word - especially if you are selling in a category where brand is important, such as electronics or fashion.
  • Use relevant keywords to improve your search rankings. Keywords can be size, colour, material and features that are specific to your product. 
  • Use all of the available 80 characters. 
  • Avoid the use of emojis, exclamation marks or special characters.

How to optimise your images:

  • Use high-quality images that show your product from all angles. 
  • Capture any blemishes on the product, especially if it’s a preloved or refurbished item.
  • Use a solid background and good lighting. We recently upgraded our background removal tool, to make it easier to showcase your item on a white background.
  • Avoid using watermarks, logos or overlay text on any images, as this may prevent them from appearing in external search engines.
  • Use a different image for each colour of that product.
  • Remember you have 24 images to use, so use as many as you can to paint a complete picture of your product!
  • Using videos can really help to bring a product to life, be it a 360 of a toaster or a catwalk for a dress.

How to maximise item specifics:

  • Be sure to complete all of the available 'Required' & 'Required soon' item specifics.
  • Filling in any relevant 'Recommended' item specifics can also help buyers to find your listings.
  • Use accurate and relevant item specifics to help improve search rankings and visibility.
  • Update item specifics regularly to keep your listings up-to-date and relevant. You can do this through Seller Hub > Listings > Active, where you can apply changes in bulk using the bulk edit tool in reports.

Our experts' guide to improving visibility

Check out our session from eBay Open UK to hear our experts' top tips for increasing the visibility of your listings on eBay.

Engage buyers and close sales with promotions

There are 5 types of promotions you can launch via Seller Hub:

Sale Event + Markdown

Use Sale Event + Markdown to sell your items at a discount for a limited time. For example: “Save up to 40% on homeware”. Just remember that your items need to have been listed at the pre-sale price for at least 14 days before your Sale Event.

Learn more

Marketing Newsletters in eBay Shops

Watch this short video to discover how newsletters can help you highlight seasonal collections and reach select buyer groups with promotions.

Stand out from the crowd with advertising

We appreciate that advertising isn’t for everyone. But during busy periods like the festive season, it can help you to stand out from the competition. 

Recent research by eBay Ads found that ​​37% of consumers say they are influenced by online advertisements during the Christmas period.

So, with many buyers looking to sellers to inspire them and help them discover the perfect gift, Promoted Listings can be a powerful way to help your items stand out in the eBay marketplace. 

Give it a try today to enjoy fully guided set-up and detailed reporting. 

Discover our essential delivery guide

To help you maximise the busy shopping period, we’ve put together a useful guide on how you can optimise your delivery experience to stand out from the competition and reduce customer issues. 

Give it a read today to discover key advice on everything including:

  • How to get express delivery badges on your listings that can drive the discovery (and hopefully sale) of items 
  • How to set up your postage preferences, such as working days or same-day cut-off times
  • Useful links to keep track of important updates from delivery carriers during the peak season
  • How to set time away for a well earned break!
Learn more