Offers to Buyers
Use Offers to spark a buyer's interest. Deliver offers directly to engaged buyers, negotiate offers, and make counter offers to help boost conversion, or automate Best Offer when creating your listings.
A smarter way to sell
When buyers show interest in your product but haven’t completed the transaction, you can send them targeted discounts to start the negotiation process and make the sale.
With the Offers page in Seller Hub, you can now manage offers more efficiently with enhanced visibility, automation tools, and bulk update capabilities. And we’re just getting started - in the coming months, we will add greater customisation and a unified view of all your offer types to help you make smarter pricing decisions and sell more efficiently.
Benefits
Sell faster
Reach buyers who’ve already shown interest, like watchers or cart abandoners, to close the deal while they’re still engaged.
More control
Use the Offers page to manage, edit, or end offers in one place, with even more customisation and tracking coming soon.
Work smarter
Automate your offers so eBay sends them on your behalf, helping you save time and sell more with less manual work.
How do I send offers to buyers?
Filter for eligible listings or send offers in bulk on the Active Listings page in Seller Hub.
Eligible listings include:
- Items a buyer is watching
- Items added to a buyer’s cart
To find out which of your items qualify, visit the Listings tab in Seller Hub. Select the ‘Send offers-eligible’ filter.
Automatically send offers to future interested buyers
When you send an offer for the first time, you’ll have the option to automatically send the same offer to future interested buyers to save you time. The automatic offer will be the same discount that you set up in the original offer.
Whether you choose to automate your offers or not, you’re always in control. To opt out, visit the Offers page in Seller Hub to manage your offers.
Seller Tip:
Before making an offer, be sure to take your margins into account, including any eBay fees, advertising fees or other costs such as postage. If your interested buyers found your listings because you promoted it through eBay Advertising, then those advertising fees may still apply (depending on how long it’s been since they found your listing).
Create custom rules to send new offers automatically
eBay Store subscribers can save time and effort with rule-based automatic offers. Instead of manually initiating offers to buyers, this feature lets you automate your offers based on criteria such as category, price range, and item condition. When an eligible buyer shows interest in a listing that fits your criteria, we’ll automatically send them your offer.
Here's how to create and manage rule-based automatic offers:
- From your Seller Hub Marketing tab, go to the Buyer Groups section.
- Select "Setup Automated Offers"
- Select what listings to include, the discount amount, message to buyers, and duration of the offer, up to 150 days. You can also choose whether to allow counteroffers.
What’s the difference between Offers to Buyers and Best Offer?
Best Offer is an option you select at the time of listing, whereas Offers to Buyers is a tool you use to make a private offer to eligible buyers who are watching your listings. If you’re accepting Best Offers on a listing, you can still send an offer to eligible buyers if they’re watching a listing. This doesn’t apply if the buyer previously sent you a Best Offer.
Best Offer
Best Offer is a feature that you can add to your listings to make a faster sale and test the pricing. Adding the Best Offer option invites buyers to negotiate with you. The next time you select a format like Buy it Now or Auction, you can also add Best Offer.
After a buyer makes an offer, you can choose to accept, decline, or make a counteroffer. You can also set up rules to auto decline or approve so you can save time when managing your offers.
FAQs
Do any additional fees apply? What will my final value fee be based on?
To send offers to buyers, there are no additional fees apart from the standard fees for fixed price listings. If you’d also like to automate your offers, schedule, and send to interested buyers to save time, an eBay Shop subscription is required.
Which price will be displayed in the search history?
Once the listing has ended, and regardless of whether the buyer purchased the item from you at a discounted price or not, we'll only show the original Buy It Now price.
Is the item locked while an offer is open? What if someone else wants to buy the item?
Having an open offer doesn't prevent others from buying the item. In addition, any offers that haven’t been accepted will be cancelled when the item is sold or multi-SKU items are sold out to another buyer.
What is the offer discount minimum based on Buy It Now price ranges?
The minimum discount is 5% across all item prices.
Can I make an offer on postage only?
No, sending an offer applies only to the item price and doesn't include postage. You can adjust the offer price to offset the postage cost.
How do I cancel an offer I set up on My eBay?
Visit My All Selling and select More Actions > Review All Offers for the relevant listing to cancel an offer. You can only do so if a buyer hasn't already accepted your offer.
I work on a Service Provider Platform; am I eligible?
Yes. Speak to your Business Development representative for more details.
Where can I find additional information on how to send offers to buyers?
To get more information on sending offers to buyers, visit our Help page.
What kind of listings would qualify to be part of an offer?
The minimum requirements for qualification in a special offer are:
- Items must have a Buy It Now option. No Auction types are supported. Best Offer type with a Buy It Now component is supported, but discounts will only be applied if a purchase is made through Buy It Now. Once the buyer has made a "best offer bid" and that bid is accepted, the item is no longer eligible for order discount offers.
- When entering or selecting SKUs for SKU based offers, multi-variation (colour, size, style, etc.) items/listings must include the parent SKU ID to be eligible for the offer. Child variation IDs don't need to be added and will automatically be fetched per the parent SKU ID. If only the child SKU ID is included in the offer, this item will be ignored.
- Items with a Minimum Advertised Price, or MAP, treatment (item price isn't displayed because it's below the Minimum Advertised Price) aren't supported.